25. February 2025

New Sales Manager at BSB Industry

BSB Industry has on February 11th hired Lars Schou Pedersen as Sales Manager.

Lars Schou Pedersen 2

With more than 20 years of experience in the metal industry, Lars Schou Pedersen brings a wealth of knowledge and expertise to the team at BSB Industry. Having served as Chief Commercial Officer at Ravnsgaard Metal and East Metal among others, Lars has a strong track record of developing sales in the European market within the industrial and wind segments.

At BSB Industry, Lars will play a key role in strengthening the company's relationships with both existing and new customers. Lars joined the team on February 11th and is already diving into the company's capabilities and making new contacts.

“For me, sales is about understanding the customer's needs and working with them to find solutions that can improve their competitiveness. This can be by helping develop the customer's products or adding assembly and other services that provide a better overall solution,” says Lars.

With the appointment of Lars Schou Pedersen as Sales Manager, BSB Industry strengthens its market position and continues its strategy of growth and development. With Lars' experience and customer-centric approach, the company expects to create even stronger relationships and ensure innovative solutions that match customer needs. BSB Industry looks forward to benefiting from Lars' skills and commitment in the further development of the business.

Lars Schou Pedersen / Sales Manager

“For me, sales is about understanding the customer's needs and working with them to find solutions that can improve their competitiveness. This can be by helping develop the customer's products or adding assembly and other services that provide a better overall solution.”

Lars Schou Pedersen / Sales Manager